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Balblair Launches Stylish Jazz Campaign as Global Vintages Showcase
“Jazz was born in a whisky barrel” Artie Shaw
Balblair Highland Single Malt Scotch Whisky has collaborated with internationally acclaimed Jazz and Blues singer Niki King for the launch of The Balblair Vintage Lounge – a new event that will match Balblair Vintage expressions with classic jazz performances in an evocative lounge setting.
The Balblair Vintage Lounge promises both jazz and whisky enthusiasts an unforgettable experience, and plans are currently in place to stage events at luxury venues in Paris and New York, following the official campaign launch in Edinburgh during the festival season this month.
The Edinburgh event saw an exclusive range of media and guests attend the prestigious National Museum of Scotland venue on Thursday 26th August to enjoy an hour-long intimate performance by Nikki King and her three piece band. Hosted by Distillery Manager John Macdonald, guests sampled a selection of Balblair Vintage single malts in a specially created bespoke lounge, which recreated a classic vintage style and atmosphere.
Balblair is the only distillery to solely produce vintage expression whiskies which are handpicked by the Distillery Manager after a complex tasting and nosing process. Only the finest whiskies – those that have reached the peak of their perfection – are chosen and named by the year that they were laid down in cask. Like Balblair whiskies, jazz is all about perfect timing and this new creative partnership provides the ideal platform to showcase classic vintages which are timed to perfection.
Scottish born singer Niki King was a natural choice to launch the first of the Balblair Vintage Lounge events. Catapulted into the international spotlight in 2001, when she won the prestigious Perrier Jazz Vocalist of the Year award, she has since released four critically acclaimed albums. Hailed by reviewers for her beautiful reworking of Jazz classics, Niki’s enthusiasm for vintage jazz sees her perfectly placed to launch the first of Balblair’s unique experiences.
With further events to be scheduled globally over the next two years fronted by a selection of leading jazz artists, the initiative aims to introduce Balblair’s award-winning whiskies to new international audiences.
Andy Hannah, Brand Manager, Balblair Highland Single Malt Whisky says: The Balblair Vintage Lounge provides a real opportunity to introduce our multi award-winning malts to whisky enthusiasts worldwide. In Jazz and at Balblair distillery timing is everything, and it is this link that provides the perfect platform to host events which combine style, class and vintage luxury.
Balblair has become established as the quality choice for discerning malt whisky drinkers worldwide. Its contemporary design and celebrated taste reflects the time-honoured and un-rushed methods of production that have remained virtually unchanged over the years.
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