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Balblair Ensures that it’s all in Good Taste at the London Fashion Show

Balblair Highland Single Malt Scotch Whisky was the toast of London Fashion Week on Tuesday night at the glamorous Balblair sponsored Mackintosh after show party hosted by star designer Erdem Moralioglu.

Guests sipped on delicious vintage drams and whisky cocktails at one of the city's most high profile venues, Paper Club - whose regulars include Helena Christensen and Keira Knightley - and toasted one of the most talked about collections of the season.

The who's who of the fashion world relaxed after the evening's catwalk show which featured the inspired collaboration between London based design talent Erdem and the iconic Mackintosh. Like Bablair, Mackintosh is a brand built on true craftsmanship, quality, style and heritage and the latest collection from Erdem was no exception - impressing audiences with inspired new contemporary and stylish takes on classic outerwear.

Balblair was relaunched in March with a departure for the brand from traditional whisky 'tartan and shortbread' images to a refreshingly contemporary design with every detail echoing the quality of the whisky inside. In July of this year Balblair and Mackintosh launched their partnership and last night’s event was the first of many collaborations for 2007 and beyond.

The Balblair Mackintosh relationship is one of a selection of Balblair partnerships with Scotland's most prolific and esteemed cultural talent – with others including Timorous Beasties, Canongate Books, and Jolomo. In each partnership the brand will work with the creative companies in a number of innovative new ways and will publicise each in the single malt’s key core markets.

Margaret Mary Clarke, Brand Manager of Balblair commented:

"Quality, innovation and heritage are crucial to us at Balblair, which is what makes our partnership with Mackintosh such a good fit. The latest collection from Erdem is stunning and we were delighted to help ensure that all guests at the after show party were able to raise a toast to him and his fantastic collection!"