Back

Inver House Distillers Appoints The Leith Agency for Global Campaign

Inver House Distillers has appointed The Leith Agency to manage their first global direct marketing campaign for their super premium brand, Balblair Highland Single Malt Scotch Whisky as part of a six-figure investment in the brand’s re-launch.

Balblair's striking new vintage identity was revealed in March and now The Leith Agency, Marketing Services Company of the Year 20071, has won a three way pitch to target discerning whisky consumers world-wide through a direct marketing campaign which will include a recruitment drive, trade and consumer incentives as well as an exclusive online membership club for Balblair enthusiasts.

This is the first time Balblair’s owners Inver House Distillers have worked with the Leith Agency, whose current clients include IRN-BRU, SEAT UK and the Scottish Executive. Following the appointment Margaret Mary Clarke, Balblair’s Brand Manager commented:

"We see direct marketing as a core element of our brand strategy for Balblair and are excited about the appointment of Leith whose pitch was truly impressive – they exceeded our expectations by presenting a campaign that will connect with our target consumers in an innovative way, replicating the premium status, quality spirit and stylish offering of Balblair."

Ian White, Partner, Direct Marketing of the Leith Agency commented:

"Through a variety of channels direct marketing offers fantastic opportunities for companies looking to encourage interest in their brand and build a relationship with their target market. We are really looking forward to producing a wide range of work with the team at Balblair - it’s an incredible whisky and the brief presents a fantastic opportunity to deliver an impactful and creative campaign for the brand across the UK and beyond."