{"content":"\u003cdiv class='live_event_container'\u003e\n\u003cdiv class='wrapper'\u003e\n\u003cdiv class='full_column'\u003e\n\u003cstyle\u003e\r\n.precious {\r\n    position: relative;\r\n    width: 100%;\r\n    height: 0;\r\n    padding-bottom: 56.25%;\r\n}\r\n.video {\r\n    position: absolute;\r\n    top: 0;\r\n    left: 0;\r\n    width: 100%;\r\n    height: 100%;\r\n}\r\n\u003c/style\u003e\r\n\u003cdiv class=\"precious\"\u003e\r\n\u003ciframe src=\"https://www.youtube.com/embed/VJth5V7E2UE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"video\"\u003e\u003c/iframe\u003e\r\n\u003c/div\u003e\r\n\u003cdiv class=\"text_column\"\u003e\r\n\u003cdiv class=\"ugc\"\u003e\u003ch2\u003e\u003cem\u003eA Film by David Eustace\u003c/em\u003e\u003c/h2\u003e\r\n\u003cp\u003eWe have partnered with internationally acclaimed Scottish photographer and director David Eustace to encourage everyone to embrace precious moments with our beautiful new film.\u003c/p\u003e\r\n\u003cp\u003eOur film, entitled \u0026lsquo;Precious Time\u0026rsquo;, explores the unrushed craft behind our single malt whisky and features the unspoilt beauty of the Highlands that surround the distillery.\u003c/p\u003e\r\n\u003cp\u003eOur Distillery manager, John MacDonald, stars in the film and it is his hope that the piece will encourage viewers to reflect on what is important: \u0026ldquo;\u003cem\u003eAt Balblair, time is a defining part of\u0026nbsp;\u003c/em\u003e\u003cem\u003ewho we are. We take our time, and we believe in quality above all else, which is why our\u0026nbsp;\u003c/em\u003e\u003cem\u003eproduce is worth the wait.\u0026rdquo;\u003c/em\u003e\u003c/p\u003e\r\n\u003cp\u003eDirector David Eustace adds: \u003cem\u003e\u0026ldquo;The Highlands and distillery allow me to stop and reflect on\u0026nbsp;\u003c/em\u003e\u003cem\u003emuch that\u0026rsquo;s truly important ...the moment and how precious the time to savour it really is.\u0026nbsp;\u003c/em\u003e\u003cem\u003eThe beauty lies, quite simply, in slowing down and finding moments to experience time.\u0026rdquo;\u003c/em\u003e\u003c/p\u003e\r\n\u003cp\u003eThe film follows our distillery manager John MacDonald as he writes a letter, which creates a powerful image and communicates a wider message. David explains: \u003cem\u003e\u0026ldquo;The letter John writes in the film is a vehicle to highlight the value of the personal touch and the considered time taken to create it. Likewise celebrating a malt whisky given equal respect and one John\u0026rsquo;s proud to associate his name with.\u0026rdquo;\u003c/em\u003e\u003c/p\u003e\r\n\u003cp\u003e\u0026ldquo;\u003cem\u003eAn unrushed approach to their craft is key to Balblair\u0026rsquo;s success and this is something that the film aims to communicate. I also hope that the film encourages the audience to reflect on their own concept of time and find those moments to savour for themselves.\u003c/em\u003e\u0026rdquo;\u003c/p\u003e\r\n\u003cp\u003eDavid also notes that one of the most important scenes in the film comes in the moment before John drinks the whisky: \u0026ldquo;\u003cem\u003eOne of the most enjoyable parts of whisky, for me, is that\u0026nbsp;\u003c/em\u003e\u003cem\u003emoment before you drink it. The key shot of the film is when John lifts the glass, looks at it and the film cuts just before he drinks it. This is because that moment is his time, his enjoyment. That is the precious time.\u0026rdquo;\u003c/em\u003e\u003c/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eUrban Escape\u003c/strong\u003e\u003c/p\u003e\r\n\u003cp\u003eThe stunning vistas featured within the film were captured in the heart of the Northern Scottish Highlands, in the scenic and unspoilt surroundings of the Balblair distillery. Located near the banks of the beautiful Dornoch Firth, our home sits in the rugged shadow of Struie Hill.\u003c/p\u003e\r\n\u003cp\u003e\u003cem\u003e\u0026ldquo;Nature provides us with the greatest inspiration when it comes to slowing down and\u0026nbsp;\u003c/em\u003e\u003cem\u003ereconnecting with the moment\u003c/em\u003e\u0026rdquo;, explains David. \u0026ldquo;\u003cem\u003eWe wanted to share some of the views and\u0026nbsp;\u003c/em\u003e\u003cem\u003evistas that have surrounded the Balblair estate since 1790 and have not only provided some\u0026nbsp;\u003c/em\u003e\u003cem\u003eof the key ingredients to the whisky, but have influenced and enhanced the team\u0026rsquo;s unhurried\u0026nbsp;\u003c/em\u003e\u003cem\u003eapproach to their craft.\u0026rdquo; \u003c/em\u003e\u003c/p\u003e\r\n\u003cp\u003e\u003cem\u003e\u0026nbsp;\u003c/em\u003e\u0026ldquo;\u003cem\u003eIt\u0026rsquo;s impossible not to switch off and feel a sense of peace when enjoying such magnificent\u0026nbsp;\u003c/em\u003e\u003cem\u003escenery and the film delivers that unspoilt beauty to viewers, wherever they are.\u0026rdquo;\u003c/em\u003e\u003c/p\u003e\r\n\u003cp\u003e\u003cem\u003e\u0026nbsp;\u003c/em\u003e\u003c/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eThe Unrushed Approach\u003c/strong\u003e\u003c/p\u003e\r\n\u003cp\u003eFrom the slow distillation to the lengthy maturation in the traditional, earthen-floored dunnage warehouses; the unrushed approach enhances every detail of our acclaimed Whiskies. Each member of the team has a healthy respect for time as a key ingredient in the whisky\u0026rsquo;s recipe. John MacDonald, our Distillery Manager at Balblair, comments: \u0026ldquo;\u003cem\u003eA respect for time is a must in\u0026nbsp;\u003c/em\u003e\u003cem\u003ewhisky production and we never manipulate or control it. For me, \u0026lsquo;Precious Time\u0026rsquo; is about\u0026nbsp;\u003c/em\u003e\u003cem\u003eappreciation; the anticipation before the whisky touches your lips and savouring that moment in time.\u0026rdquo;\u003c/em\u003e\u003c/p\u003e\r\n\u003cp\u003eDavid concludes: \u003cem\u003e\u0026ldquo;Precious Time means different things to different people. Time passes\u0026nbsp;\u003c/em\u003e\u003cem\u003eslowly at Balblair, the distillery embraces this in everything they do, so the whisky will never\u0026nbsp;\u003c/em\u003e\u003cem\u003ebe rushed. Their quest for perfection is endless so they can share their very best single malt\u0026nbsp;\u003c/em\u003e\u003cem\u003ewith the world. Everything is taken at a slower pace, without compromise.\u0026rdquo;\u003c/em\u003e\u003c/p\u003e\r\n\u003cp\u003e\u003cem\u003e\u003cimg class=\"img_center\" src=\"/assets/000/000/078/eustace_portrait_original.jpg?1652266250\" alt=\"Eustace portrait\" width=\"1040\" height=\"700\" data-alignment=\"center\" data-selected-asset-id=\"78\"\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"}